Welcome to Pookie — a brand born straight from the heart (and a lot of late nights as a new parent!).

Back in 2021, after having my first baby, I realised just how hard it was to find clothes that weren’t just cute, but actually comfortable — soft on delicate skin, easy to move in, and durable enough to survive messy days. And not just for babies, but for toddlers and growing kids too.

That’s how Pookie came to life: simple, thoughtfully made clothes that let kids be kids. No scratchy tags, no stiff fabrics, no over-the-top designs — just buttery-soft materials, easy fits, and playful colors that work for everything from playdates to family dinners.

Pookie is for the parents who want their little ones — babies, toddlers, and big kids — to feel good in what they wear, and for the kids who want to run, climb, twirl, and snuggle without a care.

We’re so happy you’re here. Thanks for making Pookie part of your family’s every day.